Facebook Ad Video Sizes

Up to date Facebook Ad Video Sizes

Facebook Ads are a powerful tool for any brand or business. Not only can you reach users on Facebook but you can have your ads seen across all of their networks, this includes Facebook, Instagram, Stories, Messenger, Audience Network and more!

That’s a lot of opportunity to have your advert seen by your potential customers. But how do you optimise your videos for Facebook Ads to make them stand out in the flow of content and get more clicks? The first step is to ensure that you’re using the right aspect ratios and sizes in the right places.

Below is a breakdown of what size video you’ll need for each place your Facebook Ad is show.

Facebook

Right Column:

While technically not a video ad placement, the Facebook right column is the OG of ad placements, and therefore couldn’t be left off our list. It was the first place that Facebook allowed users to advertise their businesses and was so successful that Facebook expanded their advertising business model.

  • 16:9 aspect ratio (will crop to 1.91:1)
  • 1200 x 628 recommended size
  • Image format: PNG or JPG

The Feed:

The Facebook feed is your opportunity to grab someone’s attention while they’re scrolling through the endless stream of content. It’s not easy to standout from the noise and engage a user so that they click your add. A video can increase your chances of reaching your Facebook Ads goal.

  • Vertical 4:5 aspect ratio
  • 1080 x 1350 recommenced size
  • Format mp4 or .mov
  • For images go for a 1:1 aspect ratio and 1080 x 1080 size, format JPG or PNG

Marketplace:

What better way to capture new customers than by showing them your product or service when they are already in a buying mindset. The Facebook Marketplace Ad placement is a great way to engage users and get more clicks through to your site.

  • Vertical 4:5 aspect ratio
  • 1080 x 1350 recommended size
  • Format mp4 or .mov

Stories (including Messenger):

Stories have been the story of 2019 & 2020, with Facebook increasingly pushing the adoption of stories across their platforms. With this increased adoption has come an increase in advertising potential, as more users watch stories there is more opportunity to get your advert in front of eyes..

  • Full Height Vertical 9:16
  • 1080 x 1920 recommended size
  • Format mp4 or .mov

Instagram

Feed:

Acquired by Facebook in 2012, Instagram rolled out adverts towards the end of 2013 and haven’t looked back since. The first place that you would have seen ads back then was the feed. As an inherently more visual platform Instagram is the perfect place to capture the attention of users with videos ads.

  • Vertical 4:5 aspect ration
  • 1080 x 1350 recommended size
  • Format mp4 or .mov

Explore:

The place where Instagram curates content for its users based on their preferences and past usage. This is a great place to run adverts as users are in the mindset of searching for something new. You can reach them with your advertising and generate more clicks through to your website, app or landing page.

  • Vertical 4:5 aspect ratio
  • 1080 x 1350 recommended size
  • Formtat mp4 .mov

Stories:

Inspired by the stories format of Snapchat, instagram rolled out this feature and gained a whole load of snapchat users in the process. The premise is content that is only live for 24hours before it is removed, this allows users to tell real-time stories to engage their followers. With a huge daily user activity, Stories are an incredibly powerful way to capture the attention of your potential customer.

  • Full height vertical 9:16
  • 1080 x 1920 recommended size
  • Format mp4 or .mov

Now that you know all the Facebook Ad video sizes and that video ads are a great way to generate leads for your business, it’s time to start making some. Vidds is an easy way to create video ads and download them in all the different sizes in a matter of minutes. Simply create your advert using our pre-designed templates or start from scratch and build your own. Then export your video in all sizes ready to upload across all platforms.

Vidds is the easiest and quickest way to create videos online. Our browser based video editor allows you to create all kinds of videos and download them ready to be used within minutes. The drag and drop interface makes it simple to add text, videos, images and logos to customise your video and wow your audience.

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