With over 500 million active daily users, Instagram is a powerful platform to reach and engage with your audience. By utilising the Stories feature, you have the opportunity to maximise your brand’s output and share your message far and wide.
Instagram Stories can help drive traffic to your website. The use of videos has been shown to better engage viewers and increase the likelihood of them visiting your website.
With Instagram’s ever increasing features that help increase engagement, it’s a great opportunity to humanise your brand. With a slick video in the background and Instagram features overlaid, it’s possible to connect directly with your audience on a personal level.