Tell the story of your brand or company, from the perspective of your staff. This helps people on the outside of your organisation see inside and to connect with your brand at a human level.
Attracting the best talent is becoming more and more difficult. Your potential new hires may have expectations on company culture and their place within the organisation. Communicate this ahead of time and attract the best and most compatible talent.
Employer branding is not only marketing to potential new hires, but also to potential new clients. Many businesses are looking to work with other businesses that have similar values, ethics and core beliefs at the heart of their organisations.